Importance Of On-Page SEO

 ON-PAGE OPTIMIZATION

On-page Optimization is the activities that can be taken directly within the website in order to improve its position in the search rankings. On-page refers to both the content and HTML source code of a page that can be optimized.Measures taken to optimize the content or improve the meta description and title tags.Unique titles, meta tags & descriptions, etc will help to get top search ranks.

On-Page Optimization Techniques

Title

Title of the page is very important factor in SEO.Page and posts both should have appropriate and unique titles. It should include the main keywords of your page. The more optimized and attractive title may get number of clicks leads to get higher ranks in Google search results.

Important things to do while giving a Title 

• Unique title
• Impressive or attractive title
• Meaningful description
• First characters of each word should be in Uppercase
• Character length should be 50-60 characters
• Maximum characters upto 512px
• Avoid grammatical and spelling mistakes
• Tite should not be repeated
• Use minimum of  3 words and maximum of  6 words

Meta Description

Meta descriptions are displayed on Search engine results page along with title of the website and help you attract the searcher to visit your site. They are snippet of information present below the link of your search result. It describes the content of your page.With good and attractive meta description can be convince the searcher to click on your website.Its will help to increase the search ranks.If we didn't give meta description,Google will use a relevant keyword from your content in the website

Some thing to remember while writing a Meta Description 

• Always try to get impression for increase the CTR(Click Through Rate)
• Use maximum of 155-160 character for a page and minimum of 155 characters for a post
• Avoid spelling and grammatical mistakes
• Give unique description
• Use maximum pixel width of 1024px

      

Meta Tags

You can include a set of keywords in the form of meta tags for each of your pages.Meta tags will not appear in the search results,but only in the code of your page.Your meta tags should include the all suitable keywords related to the content in your website.Suitable meta tags will help to increase the search ranks in the search results.

Heading Tags

Content in your website is very important in SEO.Visitors should visibly engaged by giving proper headings  tags and paragraphs.Tags given to these headings are called H1, H2 and H3 etc.H1 tags is mainly used for Title tags.H2 and H3 respectively used for sub headings.Google crawlers can find easily when you give body tags. Breaking your content helps you rank your website higher in Google search.

Image Optimization

Image optimization is one of the very important techniques in SEO.Images  helps to make the website more visually engaging than the text.Viewer can understand the content or details from a image than reading  a full text.Image optimization leads to attain top ranks in the search results.To optimize,insert images with proper title and alternative text  (Alt text).Including proper alternative text can find your website by searching a images related your keywords.This images seo technique will help to improve your website.

Internal Links

Internal links plays a key role in SEO.Giving a internal links helps to visitors to find or navigate your other post or article within your website.Mostly internal links is given to a keyword from your content.A proper internal links gives more traffic to your website and gain top search ranks in Google search results.

Read more: Rise Of The SEO

                                                                                                                          Post by Thanzil M.S