HISTORY OF SEO
In 1995 Google came out as a research project by
Larry Page and Sergey Brin. In their project, first they named Google as"BackRub".The domain name for Google was registered on September 15, 1997, and the company was incorporated on September 4, 1998.Google is created to organize information on the Internet and help users find the information they were looking for. Google began primarily as a search engine. But still Google faced tough competition from their rivals like MSN,Yahoo,Excite etc.They compete with this Search Engines to give best and correct information for the users from across the world.
SEARCH ENGINE OPTIMIZATION(SEO)
There are two types of Optimizations are there,On Page and Off Page optimizations.
On Page Optimization is the practice of optimizing individual web pages in order to rank higher in Google search and also to modify the web pages.
Off Page Optimization is the practice to be used to improve the position of web page in the search engines.
GOOGLE ALGORITHMS
Larry Page and Sergey Brin devoloped the PageRank Algorithms to give better search results.
Google introduced 3 process in their Search Engine.
- Crawling: Crawling is the process of gathering the information or scanning the contents of a web page.
- Caching: Caching is the process of saving the snapshots of web page in the database of the Google servers.
- Indexing: Indexing is the process of adding or organizing the web pages and their contents into the Google search.
NICHE Specific
NICHE specific is content specific.Manipulation of contents in the websites like stuffing the keywords visibly and hidden to make the page rank to top in the Google.
Key Word Stuffing
Key word stuffing is the practice of making a website with excess of keywords to manipulate the site ranking in the Google search.Keyword stuffing have three types of techniques.
- Black Hat Techniques: This techniques is illegal techniques to make the websites easily founded in search engines and making top ranks in the search engines.
- White Hat Techniques: This techniques is legal techniques to make the websites easily founded in search engines and making top ranks in the search engines.
- Grey Hat Techniques: Use either illegal and legal techniques to make top ranks in the search engines.
Link Specific
Link Specific is another algorithm introduced by Google.Link Specific is introduced for avoid the excess of keyword stuffing uses in the web pages.It will help the users to get better results in their search.But Google faced illegal practice to rate the sites top.So they have introduced another algorithm.
Quality Link Specific
Quality Link Specific is introduced by Google after Link Specific,they practice the quality link to give better results.Quality links rates 10th highest and 1st as lowest ranks respectively.Quality links sites or web pages will list top in the search.
Passing The Juice
Passing The Juice is a term is used to reference the value of a hyperlink to a particular website or web page.Quality hyperlinks are one of the most important things to gain top ranks in the Google search.
Google Adwords
Google Adwords is an advertising services by Google for the business wanting to display their advertisements on the Google searches.Adword services sets a prepaid budget for the users for the advertising.Pay per click is used in Google Adwords .
Google Adsense
Google Adsense is advertising service by Google.This program is used to display or set the advertisements in the websites by Google and get paid by a share from Google as per the views and clicks.
Pogo Sticking
Pogo sticking will take place when a website rank top in the search results but fails to satisfy the users will lead top drop the rankings of the websites.Time spending on the landing page is very important in page ranking.Less time spending means,users are not satisfied with the contents in website and automatically drop the ranks.Google marks this process as very important.
Social Media Signals
Social media signals is the calculations of the activities in the social networks.Activities of Liking,sharing,pinning etc in the Social networks like Facebook,Twitter,Linked in,Google Plus will be measured as social media signals.
Social Media Authority
Social media authority checks the popularity of the URL links across different social networks.When the post in the social networks gets numbers of following ,sharing,liking will be calculated.Authority following is important in social media.It will help the increase the page rank.
GOOGLE UPDATIONS
Panda Update (2011)
Google’s Panda update is introduced to stop sites with poor quality content in top ranked sites.It's against for content spamming to maintain better search result.Panda will filter the result and updated in the search engine.
Thinner pages called less content pages can be detected in the Panda.Panda 4.0 update is very popular update byGoogle.Google attached Panda with Crawling for better search results.
There are two types of spamming are there.
- Content Spamming
- Content Spinning
Penguin Update (2012)
Penguin update is used to avoid link spamming.Buying links or obtaining them through links networks to gain top ranks in Google search.
Illegal activities like
- Paid Links
- Link Exchange
- Link Farming
- Comment Spamming
- Guest Blogging
Parked Domains
A parked domain allows you to reach your domain when entering the name of the parked domain into a browser. Google will punish the incomplete website by this update.
Exact Match Domain
Websites which have same domain name is Exact Match Domain.Google will not punish the websites which achieved the credibility within a short period of time.
Pirate Update (2012)
Pirate updation is introduced by google to prevent the copyrighted content from the sites.This copyrighted complaints filed through Digital Millennium Copyright Act(DMCA).This updation will caught these kind of piracy activities and drop the sites ranks from google search.
Hummingbird Update (2013)
Hummingbird updation is related to semantic search results.Semantic search result is a deep search result.This updation will help the users to get better results according to their each keywords.
Pigeon Update 2014
The purpose of Pigeon is to provide preference to local search results.
This update is used to increase the rank of a website in the Google search.This update is helpfull for the users to know the exact distance and location with Google web search and Google map search.
- Place Marking
- Valid Address
- Visible in local directory
- Geo Tagging
- Adding social networks in the websites
Rankbrain Update (2015)
Rank Brain is an artificial intelligence program used to help the Google search queries.It helps to provide more relevant search results for users.
Mobile Geddon Update (2015)
Google released a new mobile-friendly ranking algorithm that is designed to give a boost to mobile-friendly pages in Google’s mobile search results.After this update,Google gives top priority to responsive mobile sites.Responsive sites offers users very comfortable view and content reading.
